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Fit2Globalize

Fit2Globalize™ supports export managers to easily assess the attractiveness of an export market and the abilit...

Free

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Fit2Globalize™ supports export managers to easily assess the attractiveness of an export market and the ability to win of their company.

The app leads the user thru a group of questions regarding the attractiveness of an export market and a second group of question regarding the ability to win in a target country. The result are the mapping of the export market in the market attractiveness/ability to win matrix, the SWOT and the overview of the evaluation with the comparison of up to three people analyzing the same country.

Input into the app
Weighting and answering of 23 questions regarding “market attractiveness” and “ability to win” of a company in an export market
Sources to answer the questions are linked in the tool if available: World bank, Hofstede data base, Doing business, Risk maps, …

Output of the app
Overview of answers
Comparison of answers for up to three people
Market Attractiveness / Ability to win - Matrix
SWOT (Strengths, Weaknesses, Opportunities, Threats)

Main Benefits of Fit2Globalize™
Easy to use
Standardized questions & answers defined
Puts all important factors to be considered on the table
Company specific questions can be added
Comparison of analysis of up to three people possible
Supports a well based decision making regarding export markets

More information on www.fit2globalize.ch

Size

5.7 MB

Last update

June 7, 2020

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